Soundwhale Launches Successful Debut in Brazil With Production Collaboration

Remote audio post-production software Soundwhale has completed its first collaboration with a production in Brazil. This is the first South American market for the app, which has a growing user base in Japan and North America. 

“More and more productions are facing increasing budget constraints and shorter timelines, yet high expectations from platforms and viewers alike,” explains Soundwhale founder and CEO Ameen Abdulla. “As more work moves around the globe, and as more markets struggle with quarantine restrictions on top of already challenging conditions, remote collaboration has become the norm, not the exception.”

In Brazil, Soundwhale was selected as part of Netflix's Partner Help Program. Its easy to use interface and flexibility made it a great choice for audio engineers like Rodrigo Noronho at Lagoa Acústica studio, who found himself in lockdown with several productions to finish. The Netflix original he was working on, a comedy featuring a major Brazilian star, required additional audio post-production and the team behind it was looking for a solution.

Soundwhale provided it, letting them get the feature into great shape even though the director could not safely join Noronha at the sound stage for a final review of the audio. They still managed to have a productive live session remotely. “At the beginning of quarantine, I did a show where I could only get notes from the director, instead of doing a live session,” recounts Noronha. “It was more time consuming,and I had to revisit things I would have solved on the spot. With live remote collaboration via Soundwhale, we captured the spirit of the moment. We could try different things. It went faster and was more creative.”

“Soundwhale was recently listed on Netflix’s Partner Help and Covid Post Production pages as a solution for remote mixes with picture and for ADR,” Abdulla notes. “We’ve worked very closely with our new partners in Brazil to help fit Soundwhale seamlessly into their workflows. Different markets around the world have different environments and a solution should be flexible enough for the various network conditions and machines that are available. In Brazil, we proved our solution can work.